This is why hiring a reputable SEO company is important. If your business has multiple locations then a page for each of these locations is strongly recommended. The behavioral response model displayed in Figure 6.4 illustrates the ways fear works in advertising. As I walked into the room, I …

Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these …

However, an effective call to action doesn't necessarily entail asking for an immediate purchase decision. If visitors get what they need from your site, they're more likely to come back or link to your pages. This will search across all major search engines, including Google, Yahoo and Bing. Have you …

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. In general, the more you know about your competitors, the better. Page resources that don't load can cause content …

Meta tags are the HTML elements that search engines and visitors find your content. It's what they can see in a search engine and thus, it's important to add value in a limited number of characters. As Google continues to prioritize the user experience in its algorithm, this data can …

When evaluating your list of keyword opportunities, think about whether a person searching that phrase is hoping to learn something, find a solution to a problem, or make a purchase. If nobody has heard of your brand or company name (and it's not part of the important keyword phrases) put …

A mobile-friendly website will shrink its pages to be viewable on mobile devices, while mobile optimization is the process to offer visitors seamless experience optimized for mobile devices. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. How SEO works for …

Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. The simplest solution is often to take your most authoritative page and turn it into a landing page that links to other unique variations that fall under the umbrella of your …

RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. The emerging practices of search marketing involve more than capturing what people are already looking …

The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google …

The hierarchy of effects model suggests that prior to making a purchase, a consumer goes through the stages of awareness, knowledge, liking, preference, and conviction. Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword …

Goals guide marketers by providing a clear idea of what the company wishes to accomplish. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. The sitemap tells search engines about all the pages on your site, even those that might not be …

In other words, we're able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article - they all look the same. Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive …

But it certainly can get as technical and detailed as you want to make it. No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. The small business SEO market is very competitive and you are going to need loads of …

According to a Google article, good website usability leads to improved search rankings. Can your title tag be improved to be more user-friendly? Numerous tools are available that allow you to keep tabs on your website, traffic sources, and user engagement. Have you ever tried to buy an artisan rocking …

One feature that many people seem afraid to utilise in their blog posts tends to be headings. Your best bet is to choose keywords most closely aligned to your website with the least amount of SEO competition. If you are not currently tracking your website, you should implement those two …

To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user's search query. SEO is a long-term strategy, so it sometimes takes months before you start seeing results …

A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. In terms of sales, being a top-ten listing has resulted in a 42 percent increase in sales …

Some respect it and some see it as folklore. Offline testimonials reassure prospects about the quality of the product or service you offer. Now, that was always kind of the goal but it was just easier to get around that. Are there any places in the UK to locate the …

SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and you won't see huge results in weeks. SEO takes months, but the benefits last for years. Search Engine Optimization (SEO) refers to the process of making a website more …

In order to rank highly in SERPs, the search engines must see your website's content as being trustworthy. Fees for renewing a domain in this cycle are usually higher than typical renewal fees. With the many different resources available for finding keywords people are actually using in their searches, it …

Twenty years ago, the World Wide Web as we know it today didn't exist. Ten years ago, only early technology adopters used search engines, and Google was a struggling young upstart. Now, 92 percent of online Americans use search engines (nearly 60 percent do this every day). Optimizing just for …

There are numerous methods for finding keywords but The Google Keyword Planner is free and easy to use, especially for a beginner. The ensuing loss of professional credibility is not worth it. The best part of SEO and inbound marketing as a whole is the ability to track and refine …

Behind The Scenes - The Code Not all websites are created equal. Effective search engine optimization is actually easier than you think. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms …

For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models are released, a better approach can be to simply ensure that new product pages are only launched with completely unique descriptions. The anchor text section clearly shows what text the links …

There are some legitimate concerns about SEO for newcomers; it isn't a strategy you can master quickly, nor is it guaranteed to pay off. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Link Building adds a level of …

Once you've done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. When someone searches for specific keywords and you implemented them into your content search engines will recognize those words …