When evaluating your list of keyword opportunities, think about whether a person searching that phrase is hoping to learn something, find a solution to a problem, or make a purchase. If nobody has heard of your brand or company name (and it's not part of the important keyword phrases) put …

RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. The emerging practices of search marketing involve more than capturing what people are already looking …

Goals guide marketers by providing a clear idea of what the company wishes to accomplish. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. The sitemap tells search engines about all the pages on your site, even those that might not be …

To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user's search query. SEO is a long-term strategy, so it sometimes takes months before you start seeing results …

Behind The Scenes - The Code Not all websites are created equal. Effective search engine optimization is actually easier than you think. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms …

Once you've done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. When someone searches for specific keywords and you implemented them into your content search engines will recognize those words …