This is why hiring a reputable SEO company is important. If your business has multiple locations then a page for each of these locations is strongly recommended. The behavioral response model displayed in Figure 6.4 illustrates the ways fear works in advertising. As I walked into the room, I …

Meta tags are the HTML elements that search engines and visitors find your content. It's what they can see in a search engine and thus, it's important to add value in a limited number of characters. As Google continues to prioritize the user experience in its algorithm, this data can …

According to a Google article, good website usability leads to improved search rankings. Can your title tag be improved to be more user-friendly? Numerous tools are available that allow you to keep tabs on your website, traffic sources, and user engagement. Have you ever tried to buy an artisan rocking …

One feature that many people seem afraid to utilise in their blog posts tends to be headings. Your best bet is to choose keywords most closely aligned to your website with the least amount of SEO competition. If you are not currently tracking your website, you should implement those two …

A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. In terms of sales, being a top-ten listing has resulted in a 42 percent increase in sales …

For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models are released, a better approach can be to simply ensure that new product pages are only launched with completely unique descriptions. The anchor text section clearly shows what text the links …