You should definitely include keywords in your navigation bar. But still, you can scan down the search results article and see whether your keywords are appearing in the titles. Have you tried listing your organisation in a business directory - (I've heard it ticks a lot of marketing boxes)? External Boston …

People are spending more time on their phones every year, which means that a new SEO strategy cannot ignore mobile optimization. Don't be surprised if this is why your pages aren't ranking as high as you'd like them to. The role of creative agency is to create, plan, measure and …

Look for opportunities to earn inbound links from similar websites. Hidden Text and Hidden Links: Text and links placed on a site so that they are visible to search engines, but not to visitors Replicating heritage design in conservation areas is a good approach when designing sash windows replacement for …

Today, obtaining links is much more than just link building; it's a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. While not readily visible to consumers visiting a webpage, the title tag presents a short …

Inbound links can come from your own website (linking from one page to another) or other web properties you control. One thing's for sure though, Google is getting smarter. It's now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the …

All of your basic on-page SEO factors like meta data, header tags, copy on the page, structured data, etc. affects the way Google ranks your images. The system of domain names is governed by the Internet Corporation for Assigned Names and Numbers, or ICANN. Who are the top 10 what …

Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. Although there's no exact answer to prevent a Google penalty, it is crucial to keep your keyword density at an appropriate level. Do hairdressers like …

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. he internet really operates on a simple economy of give-and-take. Your business’ needs are undoubtedly unique, so you need to understand the features and figure out a way to pick the best …

But all too often, when we want to improve our site SEO, we fall prey to "quick-fixes", just as we do when we're enticed by fad diets. A strong brand creates major advantages for any good or service. For a great night out, Lake District is a fabulous option. Use …

Pages stuffed with keywords and repeated phrases, including in metadata and image ALT tags, are now penalized for the practice. If white hat SEO represents the good guys who work hard and follow their conscience, black hat SEO is aligned with the crooks who want to get ahead by any …

Writing large posts with quality content on a regular basis can be a really cumbersome and monotonous task which can often result in either the content person losing their motivation to write or even worse if the person starts writing low-quality content. You need to make sure you are comfortable …

Structuring your navigation also gives you the chance to create pages that correspond to your primary lines of business. For years, business owners and digital marketers have understood the importance of backlinks and have implemented targeted strategies designed to create and leverage linking opportunities. Have you ever tried to buy …

Many factors, though known however, not understand clearly, are site speed and crawler access control, which determine the rank of the page. And, depending on how, or where you fell on the scale of white hat to black hat, article spinning. Experience 20:20 Vision without glasses by undergoing eye …

Here are some tips to make your website better for your users and increase your visibility in searches. You can use plugins such as Smush for WordPress, or image compression tools like ShortPixel which have APIs. Its like looking for a place to find the best SEO Consultant . When OSOO …

This is why hiring a reputable SEO company is important. If your business has multiple locations then a page for each of these locations is strongly recommended. The behavioral response model displayed in Figure 6.4 illustrates the ways fear works in advertising. As I walked into the room, I …

Meta tags are the HTML elements that search engines and visitors find your content. It's what they can see in a search engine and thus, it's important to add value in a limited number of characters. As Google continues to prioritize the user experience in its algorithm, this data can …

According to a Google article, good website usability leads to improved search rankings. Can your title tag be improved to be more user-friendly? Numerous tools are available that allow you to keep tabs on your website, traffic sources, and user engagement. Have you ever tried to buy an artisan rocking …

One feature that many people seem afraid to utilise in their blog posts tends to be headings. Your best bet is to choose keywords most closely aligned to your website with the least amount of SEO competition. If you are not currently tracking your website, you should implement those two …

A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. In terms of sales, being a top-ten listing has resulted in a 42 percent increase in sales …

For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models are released, a better approach can be to simply ensure that new product pages are only launched with completely unique descriptions. The anchor text section clearly shows what text the links …