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Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. he internet really operates on a simple economy of give-and-take. Your business’ needs are undoubtedly unique, so you need to understand the features and figure out a way to pick the best …

Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their longer, more conversational alternatives. Those 500 links need to be removed ASAP or your website and …

Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other's business as well. That was the beginning of the end of true ?exact match.? With 2017 came the addition of word order and function words …

This is why hiring a reputable SEO company is important. If your business has multiple locations then a page for each of these locations is strongly recommended. The behavioral response model displayed in Figure 6.4 illustrates the ways fear works in advertising. As I walked into the room, I …

Goals guide marketers by providing a clear idea of what the company wishes to accomplish. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. The sitemap tells search engines about all the pages on your site, even those that might not be …

In order to rank highly in SERPs, the search engines must see your website's content as being trustworthy. Fees for renewing a domain in this cycle are usually higher than typical renewal fees. With the many different resources available for finding keywords people are actually using in their searches, it …

Once you've done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. When someone searches for specific keywords and you implemented them into your content search engines will recognize those words …